Food & Beverage Labeling Woes? Here’s How to Get It Right the First Time Introduction: When Labels Fail, So Do First Impressions Nearly 60% of consumers say they wouldn’t purchase a product again if the label was damaged, unreadable, or peeling. In the food and beverage industry—where decisions are made in seconds and shelf appeal is everything—label failure isn’t just …
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Why Your Label Converter Should Be More Than a Vendor—They Should Be a Strategic Partner Introduction: Labels Are More Than Stickers—They’re Strategic Assets In a marketplace driven by speed, innovation, and razor-thin margins, every supplier relationship matters. And yet, many companies treat their label converter as a simple vendor—someone who prints, ships, and invoices. That mindset misses a huge opportunity. …
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What Makes a Label Stick? Understanding Adhesive Types and Applications Introduction: Why Adhesives Are More Than Just Sticky We’ve all peeled a label off a product—sometimes it slides off easily, other times it refuses to budge. But beneath that simple interaction lies an intricate science. The adhesive is arguably the most critical element of a label, dictating whether it stays …
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The Label Lifecycle: A Complete Guide from Vision to Application Introduction Creating a high-quality product label is far more complex than printing a logo on a sticky substrate. In fact, a label is the physical handshake between a brand and its customer—part of the product experience, a regulatory requirement, and a vehicle for visual storytelling. Yet, many underestimate what it …
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Sustainable Labeling That Performs: Eco-Friendly Solutions Without Compromise Introduction: Can Going Green Keep You Competitive? Sustainability is no longer just a buzzword—it’s a business imperative. According to McKinsey, 66% of all consumers, and 75% of Millennials, consider sustainability when making a purchase. At the same time, governments across North America and Europe are introducing extended producer responsibility (EPR) legislation that …
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Smart Labels and RFID: Are They Right for Your Product Line? How to Harness Advanced Labeling Tech for Better Inventory, Security, and Customer Engagement Introduction: Are You Missing Out on Smart Labeling? In a world of razor-thin margins and soaring customer expectations, how your product is labeled may be just as important as what’s inside the box. Traditional printed labels …
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Digital vs. Flexo Printing: Choosing the Right Method for Your Labels Introduction: The Label Decision That Impacts Your Bottom Line Whether you’re launching a new product, refreshing your brand, or scaling distribution, one of the most critical (and often overlooked) decisions is how to print your labels. This choice influences not just cost, but also speed to market, visual consistency, …
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Choosing the Right Label Material for Your Product: A Practical Guide for Brands Ensure durability, boost visual appeal, and meet compliance by selecting the right label materials from the start. Introduction: Your Label Material Choice Isn’t Just a Detail—It’s a Decision That Impacts Everything Choosing a label might seem like a small part of your product development process—but it can …
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